Tuesday, August 9, 2016

Cleveland Branded

It's been ten years in the making, but in a move that coincides with their winning of the Calder Cup plus their Quicken Loans Arena co-tenants the Cleveland Cavaliers winning the NBA title, the Lake Erie Monsters have officially announced that they will become the Cleveland Monsters. It's been a move that's practically overdue, as the Monsters have played in Cleveland since their formation ten years ago. In accordance to the name change, the Monsters will also have an updated set of uniforms:

Yes, the Monsters are brandishing the same color scheme as the Cavaliers, and yes, the awful piping is on the sweaters. However, the unique color scheme is great in that it truly makes the Monsters Cleveland's team and not just merely copying their NHL parent Columbus Blue Jackets. The gold sweater is their alternate while the black is their primary color sweater. The only gripe would be the black sweater, as the diagonal word mark rarely ever works for teams not named the New York Rangers, but it does offer a change of pace for the Monsters, as each has a different logo on the front. However things turn out, from this point forward, it will be much easier to point out who the now Cleveland Monsters are, as they will start their title defense with a look that no one else in the AHL is copying.

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