Thursday, March 4, 2010

The Burger King jersey

Ever wonder what it would happen if Burger King started marketing hockey jerseys? Well, it would probably look a lot like what you see above. Back when the concept of third jerseys was just getting started, five teams decided to go with such jerseys in 1996. One of those teams was the Los Angeles Kings, who were in the midst of another losing season and at the time they were introduced, about to trade Wayne Gretzky to the St. Louis Blues. As for the jersey in question, the incredibly wacky design didn't do much for the team's image, let alone their record. The logo that adorns the jersey looks eerily similar to the Burger King mascot, which is not such a good thing. In fact, I believe this jersey was the inspiration behind the Burger King mascot. The fading grays that swooped from one corner to another of the jersey didn't help matter, nor did the lettering that would have felt more at home in a Mardi Gras parade. Simply put, a bizarre idea for a team that was about to lose its superstar. Rumors that this jersey made Gretzky ask for a trade are unsubstantiated.

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