From the "I Can't Believe No One Else is Doing This" category comes the Budweiser Winnipeg Jets beer made with Manitoba water that was blessed by hockey fans in the province. The beer itself was brewed in Edmonton, AB, where Budweiser has its brewing place in Canada. Though I personally would not want to be caught dead drinking mass produced beer such as Budweiser (based in St. Louis, MO in the US, for those who wonder about some of my disdain for the city), this idea, combined with the Jets fever in Winnipeg, is a perfect match and is a classic example of knowing how to get the most money out of all available outlets.
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