Another Hurricane Rebranding

With the news that the Lethbridge Hurricanes had to change their logo due to it being too similar to the Washington Capitals' logo, the Hurricanes have unveiled their new logo.  Unfortunately, it's not the one that most were hoping for, as they went with what you see above.  In case you're wondering what most were hoping for, here it is:

That was the logo on the alternate jersey, and many, myself included, hoped that the Hurricanes would go with this as a full time logo.

Back to what Lethbridge unveiled, it is what so many of the other logos they've gone through have failed to do, and that is immediately say, "This is the Lethbridge Hurricanes."  The template is still a duplicate of the Washington Capitals, which shouldn't be much of a surprise, as they've copied their template in the early 90's and more recently.  The shoulder patches, while they aren't shown clearly, also do little to really give the Hurricanes the brand identity that they've sought since their inception.

Overall, while it isn't horrible, the Hurricanes really missed a golden opportunity to give themselves a brand identity that has eluded them, and the logo from the alternate jersey would have gone a long way in doing that.